Chuck

About Chuck

Chuck Caine is the founder of Joint Effort Marketing and brings 30 years of marketing experience to the table.

Four ways to use video for your clients

Need some help to make your explainer video? Here are four ideas to help jumpstart your creative juices.

1)    Start at the beginning: scripted ads

A scripted video ad is an adaptable piece of content that can be a real workhorse for your client. Use appealing music, with an attractive story as your client tells the story. Let […]

By |April 17th, 2014|Video Production|Comments Off on Four ways to use video for your clients

Marketers See Videos as Effective, But Too Hard to Make

There is an interesting gap between what marketers actually use and what they want to use. Both B2C and B2B feel that explainer videos are a very powerful tool to communicate a message, but they also feel that video is the most difficult medium to work with.

When you are helping a client develop an effective […]

By |April 3rd, 2014|Video Production, Video SEO|Comments Off on Marketers See Videos as Effective, But Too Hard to Make

Watching Video Causes Consumers to be More Confident in Purchases

 

Consumers seek out videos to learn more about products before buying from brands. Confidence in the consumer grows both before and after making a purchase from watching a video. Today, consumers are seeking out information from YouTube, Facebook and retail sites where they are going to seek out facts before they buy. So why not think about making an […]

By |March 20th, 2014|Video Production, Video SEO|Comments Off on Watching Video Causes Consumers to be More Confident in Purchases

Want to improve your ROI?

All businesses want to improve their return on investment (ROI). You want your dollars to be invested wisely so that the investment will cause your company to grow. One way to help your ROI is to make an explainer video. Explainer videos cause the viewer to pause a moment and watch. A great video will result in the […]

By |March 13th, 2014|Video Production, Video SEO|Comments Off on Want to improve your ROI?

See the Value of Video

Check out this video to see the value of having video on your website.

 

By |March 5th, 2014|Uncategorized|Comments Off on See the Value of Video

Going Viral

Do you realize only a few videos actually go viral? Even though people think that many videos go viral, only a few actually do. Everyone wants a successful explainer video. But, success of a video seems to mean that it has to go “viral.” The goal of making an explainer video should be making the best possible explainer […]

By |March 3rd, 2014|Video Production, Video SEO|Comments Off on Going Viral

Improve the Use of Explainer Videos

Give basic steps can be taken to improve both the use of explainer videos for SEO and the SEO of videos. Let’s start with dispelling the misconception that explainer video SEO is different than any other kind of SEO. The best practice for either remains the same regardless of the type of content, although a few extra steps […]

By |February 26th, 2014|Video SEO|0 Comments

Attracting Consumer Attention through Videos

 One way to attract consumers to an explainer video is through controversy. Controversy quickly helps a video gain interest and momentum, and encourages viewers to share the message. It also translates into more potential consumers seeing your video.The use of humor in videos offers comic relief to the watcher. When a video makes a watcher laugh, they are more […]

By |February 19th, 2014|Video Production, Video SEO|0 Comments

What Makes an Explainer Video Go Viral?

Within the video marketing industry, a viral video is the ultimate reward. How does that happen? According to an article “The Science of Sharing,” by Unruly, videos that prompt an emotional response in viewers are what get shared. Music stood out, in particular, as one of the key factors that created an emotional response in […]

By |February 12th, 2014|Uncategorized|0 Comments

What SEO Consultants Know That You Should Too

Did you know that one in five Facebook users have purchased a product after they see it in an ad on the social media site, or when they read a friend’s comment about the product? This is just one example of the benefits afforded by hiring SEO marketing consultants. These professionals can set you up with online marketing […]

By |January 4th, 2014|Local Marketing, Pay Per Click Advertising, SEO, web design|Comments Off on What SEO Consultants Know That You Should Too