Need some help in to make your explainer video, here are four ideas to help jump start your creative juices.

1) Start at the beginning: Scripted Ads A scripted video ad is an adaptable piece of content that can be a real workhorse for your client. Use appealing music, with an attractive story as your client tells the story. Let the explainer video tell the story, don’t oversell or dwell on one point too long.

2) Use a video profile This is a story about your client, not just an ad. Answer some questions: why is the company around, whom do they serve, why do they keep doing what they are doing? These will help engage your viewers and they make the video profile stand out.

3) Use a testimonial video, using real customers Who do you go to when you want a recommendation? Your friends and family, personal recommendations carry a lot of weight. Look for a very satisfied customer and put them in front of a camera. Ask questions, why do you do business with this company, what do you like about them, etc? When you see real people having success with your client, this is a real motivator and a powerful endorsement for your client.

4) Use Video News Release to tell current news Use a video news release to jazz up a boring, dry press release. Capture the passion and excitement surrounding a piece of great news with a video. Tremendous impact can be had with a video of short length. A 30 to 60 second video can capture why this news is exciting and important and help people viewing the press release to capture the essential points of the story.

The above are four ways to use explainer videos for your clients. Videos are powerful and flexible that is only limited by your creativity.