Have you heard of keyword encryption? It means that Google now will not reveal the keywords that sent traffic to websites from search queries. By December 31, 2013, Google will encrypt all keyword search activity (with the exception of clicks) on Adwords PPC ads.

How is SEO traffic reported? A great portion of SEO reporting is based on Google keyword traffic data. Currently, Google has 68 percent of search engine marketshare. Comparatively, the other search engines (Yahoo, Bing, Ask, AOL, etc.) share a meager 32%. So, there is no alternative to the strong keyword traffic data that used to be available from Google.

Because keyword traffic data from Google is going away, SEO reports will employ other pertinent measurements, such as organic traffic over time, root links, domain authority and top entrances (which means the number of pages that receive organic referrals), to demonstrate results.

The good news is changes from the rollout of Encrypted Search have zero to do with the effectiveness of SEO campaigns. As it stands, SEO is still an critical service for companies who want their websites to be found on Google search.

Regarding other Google news…two algorithm updates are out in full force. Read about Penguin 2.1 here and Hummingbird here.

Call Joint Effort Marketing at 877-908-2407 to see how we can help your web traffic.