Mobile marketing is now a must!

An ever increasing number of searches are coming from mobile devices. A number that I have found in several locations of web searches performed from mobile devices per month is an amazing 20.7 billion.  690 million searches per day, 29 million per hour. Mobile marketing is now a must!

Due to this growth, we all knew that this day was coming. From Google’s Webmaster Central Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” In other words, make the necessary changes to your website or risk losing rankings.

Search Engine Land reports that the algorithm runs on a page by page basis, “So if you have 10 web pages on your web site and 5 of them are mobile-friendly and 5 are not, then only the pages that are mobile-friendly will benefit…Many websites have sub-sections or specialized pages that would be hard to make mobile-friendly, so webmasters do not need to fret about going 100% mobile-friendly by April 21st.”

Many sites that were not built to be mobile friendly will suffer if they don’t make the needed changes. Please check your website by taking the Mobile Friendly Test

If you were considering building a new website soon, then now would be the time to build it with a mobile friendly template. All of the sites that we build at Joint Effort Marketing are mobile friendly and ready to be found on all of your mobile devices. If you need a new site or need to have yours converted, call us today at 513-474-1158.