Retargeting or remarketing is a method of internet advertising which is not based on demographics, but on customers who have previously visited your website or mobile app. Retargeting is gaining popularity and attention with businesses.
This method of advertising is not just a shot in the dark, based on what a person likes or who there […]
Need some help in to make your explainer video, here are four ideas to help jump start your creative juices.
1) Start at the beginning: Scripted Ads A scripted video ad is an adaptable piece of content that can be a real workhorse for your client. Use appealing music, with an attractive story as your client […]
Need some help to make your explainer video? Here are four ideas to help jumpstart your creative juices.
1) Start at the beginning: scripted ads
A scripted video ad is an adaptable piece of content that can be a real workhorse for your client. Use appealing music, with an attractive story as your client tells the story. Let […]
There is an interesting gap between what marketers actually use and what they want to use. Both B2C and B2B feel that explainer videos are a very powerful tool to communicate a message, but they also feel that video is the most difficult medium to work with.
When you are helping a client develop an effective […]
Consumers seek out videos to learn more about products before buying from brands. Confidence in the consumer grows both before and after making a purchase from watching a video. Today, consumers are seeking out information from YouTube, Facebook and retail sites where they are going to seek out facts before they buy. So why not think about making an […]
All businesses want to improve their return on investment (ROI). You want your dollars to be invested wisely so that the investment will cause your company to grow. One way to help your ROI is to make an explainer video. Explainer videos cause the viewer to pause a moment and watch. A great video will result in the […]
Check out this video to see the value of having video on your website.
Do you realize only a few videos actually go viral? Even though people think that many videos go viral, only a few actually do. Everyone wants a successful explainer video. But, success of a video seems to mean that it has to go “viral.” The goal of making an explainer video should be making the best possible explainer […]
Give basic steps can be taken to improve both the use of explainer videos for SEO and the SEO of videos. Let’s start with dispelling the misconception that explainer video SEO is different than any other kind of SEO. The best practice for either remains the same regardless of the type of content, although a few extra steps […]
One way to attract consumers to an explainer video is through controversy. Controversy quickly helps a video gain interest and momentum, and encourages viewers to share the message. It also translates into more potential consumers seeing your video.The use of humor in videos offers comic relief to the watcher. When a video makes a watcher laugh, they are more […]