Some of Those Reviews are Fake?! Seriously?
According to a 2012 report from Gartner Research, “between two and six percent of online reviews are fake or deceptive.” Jenny Sussin, a Gartner analyst and report co-author, found that, “In the hospitality industry, you are more likely to see bookings go up when you have better ratings. For restaurants, a half-star increase in the review average […]