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What is Native Advertising?

“Native Advertising” is a term buzzing in the advertising world today. But what does that mean?
This term is not new, but it is being used with increased frequency, especially in light of all Google’s content updates of exotic animals (Pandas, Penguins, and the like).

Wikipedia notes: “Native advertising is a form of online advertising that […]

By |April 16th, 2015|Cincinnati SEO, Digital Marketing, Panda Updates, SEO, SEO Cincinnati, Social Marketing, Social Media, Social Media Marketing|Comments Off on What is Native Advertising?

Mobile sites to effect rankings

Mobile marketing is now a must!

An ever increasing number of searches are coming from mobile devices. A number that I have found in several locations of web searches performed from mobile devices per month is an amazing 20.7 billion.  690 million searches per day, 29 million per hour. Mobile marketing is now a must!

Due to this […]

By |March 23rd, 2015|Cincinnati SEO, Digital Marketing, Google, Mobile devices, SEO, SEO Cincinnati, Social Marketing, Social Media, Social Media Marketing|Comments Off on Mobile sites to effect rankings

The Mobile Countdown

The Mobile Countdown

From Google’s Webmaster Central Blog: “StartingApril 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” In other words, make the necessary changes to your website or risk losing rankings.

Search […]

By |March 16th, 2015|Uncategorized|Comments Off on The Mobile Countdown

Why Digital Marketing?

I was a marketer of what is called “traditional” marketing for many years, mostly in print. I owned a few magazines and an envelope-mailing franchise. The question I was asked the most was “How do I know customers are reading my ads?” Unfortunately, most of the time I had to answer them with, “Trust me, […]

By |March 5th, 2015|Cincinnati SEO, Digital Marketing, Link Building, SEO Cincinnati, Social Marketing, Social Media, Social Media Marketing|Comments Off on Why Digital Marketing?

Cincinnati Web Marketing

Ohio businesses, like any business, can benefit from a robust web strategy. Most companies know that website development is critical. Few know that search engine optimization Cincinnati, or SEO, is a cheap and effective way to get your website found. SEO, or your website page ranking on a search engine, can be massaged with the […]

By |November 15th, 2014|Uncategorized|Comments Off on Cincinnati Web Marketing

Web Consulting instead of Selling

It always amazes me how many clients and prospects wait until the last minute to plan their website’s marketing strategy. Businesses often spend hundreds of thousands of dollars to create a product or develop the newest app, and when it gets close to launch, there is no budget for marketing and no strategy on how […]

By |October 28th, 2014|Cincinnati SEO|Comments Off on Web Consulting instead of Selling

What is the best SEO strategy?

As an SEO specialist the question is put to me often, what is most important SEO strategy? What is the most important thing that I should do to engage traffic?  What is the answer to that question?

Being on the front page of Google used to be reasonably easy a few years back but when you […]

By |September 3rd, 2014|Cincinnati SEO, SEO, SEO Cincinnati|Comments Off on What is the best SEO strategy?

SEO is Alive and Well

SEO has changed a lot in the last few years and many people that offer other alternatives would like to convince us that “SEO is dead”. That is very far from the truth. SEO is not dead, it has just grown a few arms that are growing along side it. Content is still King! These […]

By |August 7th, 2014|Cincinnati SEO, Link Building, SEO, SEO Cincinnati|Comments Off on SEO is Alive and Well

Retargeting or not – That is the Question

Retargeting or remarketing is a method of internet advertising which is not based on demographics, but on customers who have previously visited your website or mobile app. Retargeting is gaining popularity and attention with businesses.

This method of advertising is not just a shot in the dark, based on what a person likes or who there […]

By |July 24th, 2014|Retargeting, Social Media|Comments Off on Retargeting or not – That is the Question

Four Ways to Use Video for Your Clients that Will Kickstart Their Video Marketing

Need some help in to make your explainer video, here are four ideas to help jump start your creative juices.

1) Start at the beginning: Scripted Ads A scripted video ad is an adaptable piece of content that can be a real workhorse for your client. Use appealing music, with an attractive story as your client […]

By |July 10th, 2014|Animated Videos, Video Production|Comments Off on Four Ways to Use Video for Your Clients that Will Kickstart Their Video Marketing