What also gains attention is surprise or novelty. Surprise also allows the viewer to stop and think for a moment about the topic and see it from a different perspective.
When explainer videos feature a real person within a company, this prompts sharing within the company. In addition friends, colleagues and family of that person will be sharing the video. A well-produced and relevant explainer video is more likely to be shared beyond the people closely connected to the company.
Case studies are a good way to learn about effectiveness of video marketing strategies.For the marketer to succeed, he will need to have a well-thought out plan, consider each piece of the puzzle before starting a video marketing campaign.
If the explainer video has universal appeal, then do a viral launch to get as many eyeballs on it as possible. Why spend all of the money on a high quality video and not get it in front of as many viewers as possible?
Let Joint Effort Marketing put together an explainer video with a marketing package that will get you the most traffic to your site.