What is a Meta Description?
Meta description tags, while not helping your search engine rankings, are extremely important in gaining user click-through from SERPs. Meta descriptions are short paragraphs that let the searcher know exactly what information the page contains.
The meta description should use the keywords intelligently, but also create a compelling description that will help […]
In just about any business these days, it is essential to keep a constant flow of leads coming through the pipeline. The more that goes in the top as prospects, the more that comes out of the bottom as sales and revenue.
Keeping your sales staff loaded with qualified leads will also help retain employees. A […]
I recently had a startling revelation that I have been in the Cincinnati SEO business since 2001. I began selling websites at a time where I had to explain to most clients what a website was and how it was going to help them. I worked for a company that sold them for $600 a […]
“Native Advertising” is a term buzzing in the advertising world today. But what does that mean?
This term is not new, but it is being used with increased frequency, especially in light of all Google’s content updates of exotic animals (Pandas, Penguins, and the like).
Wikipedia notes: “Native advertising is a form of online advertising that […]
Mobile marketing is now a must!
An ever increasing number of searches are coming from mobile devices. A number that I have found in several locations of web searches performed from mobile devices per month is an amazing 20.7 billion. 690 million searches per day, 29 million per hour. Mobile marketing is now a must!
Due to this […]
I was a marketer of what is called “traditional” marketing for many years, mostly in print. I owned a few magazines and an envelope-mailing franchise. The question I was asked the most was “How do I know customers are reading my ads?” Unfortunately, most of the time I had to answer them with, “Trust me, […]
According to a 2012 report from Gartner Research, “between two and six percent of online reviews are fake or deceptive.” Jenny Sussin, a Gartner analyst and report co-author, found that, “In the hospitality industry, you are more likely to see bookings go up when you have better ratings. For restaurants, a half-star increase in the review average […]
So now that you have finally realized that you may need some online advertising, welcome aboard. The internet is a breeding ground for almost every business out there. Staying in touch with the most reliable and lucrative advertisement techniques is imperative to running a vital business. There are a few main online advertising techniques that show success for every business that […]
A significant number of businesses, including many in Cincinnati, spend a lot of money on web development, but at the same time they ignore the importance of budgeting for search engine optimization. If you are a local business owner looking for more exposure, using the internet as a marketing tool is your best option.
The second […]
With Google and other search engines clamping down on low quality websites, the need of the hour is efficient online marketing strategies. Only some time ago, SEO was the only way for a business to gain visibility and attract high traffic to its website, but with the passage of time the focus has shifted to […]
