In just about any business these days, it is essential to keep a constant flow of leads coming through the pipeline. The more that goes in the top as prospects, the more that comes out of the bottom as sales and revenue.
Keeping your sales staff loaded with qualified leads will also help retain employees. A […]
Search Engine Optimization has become a real roller coaster ride for a lot of customers. There is so much information, much of it wrong, that a real strategy is hard to design because of all the fluff that you hear.
Return on investment is hardly ever discussed in a SEO strategy. When a customer asks his […]
“Native Advertising” is a term buzzing in the advertising world today. But what does that mean?
This term is not new, but it is being used with increased frequency, especially in light of all Google’s content updates of exotic animals (Pandas, Penguins, and the like).
Wikipedia notes: “Native advertising is a form of online advertising that […]
Mobile marketing is now a must!
An ever increasing number of searches are coming from mobile devices. A number that I have found in several locations of web searches performed from mobile devices per month is an amazing 20.7 billion. 690 million searches per day, 29 million per hour. Mobile marketing is now a must!
Due to this […]
I was a marketer of what is called “traditional” marketing for many years, mostly in print. I owned a few magazines and an envelope-mailing franchise. The question I was asked the most was “How do I know customers are reading my ads?” Unfortunately, most of the time I had to answer them with, “Trust me, […]
So now that you have finally realized that you may need some online advertising, welcome aboard. The internet is a breeding ground for almost every business out there. Staying in touch with the most reliable and lucrative advertisement techniques is imperative to running a vital business. There are a few main online advertising techniques that show success for every business that […]
After its IPO missteps, Facebook did its best to raise revenue with numerous advertising products. Mobile advertising has been a cash cow, but Facebook plans to simplify its advertising product based on marketers’ feedback. The launch of Facebook video ads, scheduled for this fall, is on hold due to concerns about user experience. At an […]
Businesses in Cincinnati, Ohio all compete for attention. But what’s the best way to get noticed and stand out from the noise? Having a strong online presence can change the future of your business. The best way to create buzz online is to hire a highly qualified Cincinnati SEO firm. Whether you are selling widgets, cleaning apartments […]
With Google and other search engines clamping down on low quality websites, the need of the hour is efficient online marketing strategies. Only some time ago, SEO was the only way for a business to gain visibility and attract high traffic to its website, but with the passage of time the focus has shifted to […]
When it comes to social media marketing, timing is everything. It does not matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point?
Think about it like this—one of your customers might be following your company on Twitter, but […]