In just about any business these days, it is essential to keep a constant flow of leads coming through the pipeline. The more that goes in the top as prospects, the more that comes out of the bottom as sales and revenue.
Keeping your sales staff loaded with qualified leads will also help retain employees. A […]
“Native Advertising” is a term buzzing in the advertising world today. But what does that mean?
This term is not new, but it is being used with increased frequency, especially in light of all Google’s content updates of exotic animals (Pandas, Penguins, and the like).
Wikipedia notes: “Native advertising is a form of online advertising that […]
Mobile marketing is now a must!
An ever increasing number of searches are coming from mobile devices. A number that I have found in several locations of web searches performed from mobile devices per month is an amazing 20.7 billion. 690 million searches per day, 29 million per hour. Mobile marketing is now a must!
Due to this […]
I was a marketer of what is called “traditional” marketing for many years, mostly in print. I owned a few magazines and an envelope-mailing franchise. The question I was asked the most was “How do I know customers are reading my ads?” Unfortunately, most of the time I had to answer them with, “Trust me, […]
Retargeting or remarketing is a method of internet advertising which is not based on demographics, but on customers who have previously visited your website or mobile app. Retargeting is gaining popularity and attention with businesses.
This method of advertising is not just a shot in the dark, based on what a person likes or who there […]
After its IPO missteps, Facebook did its best to raise revenue with numerous advertising products. Mobile advertising has been a cash cow, but Facebook plans to simplify its advertising product based on marketers’ feedback. The launch of Facebook video ads, scheduled for this fall, is on hold due to concerns about user experience. At an […]
It’s widely understood that the internet is the best place to be visible, especially when promoting a business. For companies in Cincinnati web design is highly important. With the help of the most skilled local web designer Cincinnati businesses can get the tools they need to soar ahead of their competitors.
A professional Cincinnati web design […]
If you ask web masters and SEO experts how much does content matter today, they would probably answer- a lot. If the recent algorithms by Google (Penguin and Panda) are anything to go by, web pages lacking content would now have to face the axe. Content is what can propel your business in the right […]
With Google and other search engines clamping down on low quality websites, the need of the hour is efficient online marketing strategies. Only some time ago, SEO was the only way for a business to gain visibility and attract high traffic to its website, but with the passage of time the focus has shifted to […]
When it comes to social media marketing, timing is everything. It does not matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point?
Think about it like this—one of your customers might be following your company on Twitter, but […]