Give basic steps can be taken to improve both the use of explainer videos for SEO and the SEO of videos. Let’s start with dispelling the misconception that explainer video SEO is different than any other kind of SEO. The best practice for either remains the same regardless of the type of content, although a few extra steps can be takes to optimize explainer videos and get the most from your SEO campaigns.
First, as with images, Google indexes only certain video formats. Recommended formats are MPG, MPEG, MPEG4, M4V, MOV, WMV, ASF, AVI, RA, RAM, RM, FLV, H.264 or SWF. MPEG4 and H.264 are among the most popular formats used.
Second, host your explainer video on YouTube. This is debated within the industry whether hosting on YouTube is the best choice for brands who wish to remain in control of their content. The facts remain that YouTube is a great place to start looking for online explainer videos and 8 out of 10 of the videos that appear in Google’s universal search results are hosted on YouTube. Plus videos on YouTube are easy to be shared on social networks and embedded into websites.
Finally, the most important item: The explainer video needs a clear and meaningful title. This should allow the reader a quick overview of exactly what the video is going to be about. In the title should be two or three of the most critical keywords for the explainer video so that the search engine bots indexing the video can put the video into context with all the other millions of videos uploaded onto YouTube.
YouTube wants tags (keywords) and a description. This enables searches, through terms, and an index of the video in the proper place. Try not to over think the title, description and tags; it is best to keep them concise and simple. Think about what description you would use to email this to a friend. This will help real people and Google to connect with your explainer video.
To add value to you explainer video, add a full transcription of the video. This will yield tremendous SEO results and will add value to the viewer. Plus viewers then get the full story, even if they do not watch the whole explainer video or they miss some key points. It does not have to be elaborate, just a simple outline of what the video covers is a great start, don’t forget links to more resources. This is where a lot of your SEO value will come from.
Don’t forget -write a blog post or create a page on your website for the video once it is posted on YouTube. Have a page for each video that provides the same information that is shared on YouTube.
Having this page/post on your website adds SEO value, as people view your video on YouTube, this expands your viewing audience and more people will see your video. This way your website will get more traffic.
An explainer video can be a central piece to any business’ marketing strategy. This video will engage potential clients, can be showed off on the front page of the company’s website, used in an e-mail marketing campaign, shared on a social media and much more.
Contact Joint Effort Marketing to discuss an explainer video with a video SEO package today, 877-908-2407.