SEO has changed a lot in the last few years and many people that offer other alternatives would like to convince us that “SEO is dead”. That is very far from the truth. SEO is not dead, it has just grown a few arms that are growing along side it. Content is still King! These days you can’t just run a strictly link building campaign to get more traffic but must include the diverse tools of the social platforms as well. Well written articles, press releases, interviews, videos, infographics, as well as link building are all involved in the SEO process these days. It is more than just being ranked on Google these days but having a total campaign that touches every aspect of the very “social” modern internet.
In 2014, everybody is talking about how content marketing is the heart and soul of SEO–it’s about earning high quality mentions and backlinks and citations, so Joint Effort Marketing builds strategies that envelop social outreach and relevant content as part of the plan. Social SEO is determining who your audience is and having the content that will get their attention. Because you are looking for real clients and not just clicks on a chart, diversification is important. You have to go where your audience goes. Be as diverse as your clients are and don’t put all of your marketing hopes in old worn out strategies that worked 5 years ago but not today.
Spend the right budget
One thing that has proven true is that if you underspend on SEO it is almost impossible to get a ROI. If you are wanting to compete with the “big boys” then you must come to the table with a reasonable budget to do so. Let us examine your strategy and your budget for free and give you a working proposal for effectiveness.