All businesses want to improve their return on investment (ROI). You want your dollars to be invested wisely so that the investment will cause your company to grow. One way to help your ROI is to make an explainer video. Explainer videos cause the viewer to pause a moment and watch. A great video will result in the viewer watching the whole video and then taking an action.
Your first thought may be that this kind of product is too expensive, but I am not talking about a fully blow production that is going to be costly. Producing a video explainer is not new, edgy or chancy and research shows that videos have a great ROI. One can safely go to your client or boss and say, “Yes, using a video is going to be a safe, smart move for us that will get results.” The next question is, “How are we going to do it?”